The Golden Era of Salsa
THE HISTORY
OF SALSA
THE MUSICAL
The music that made history takes the stage. Experience a theatrical celebration of salsa music, movement and cultural legacy at The Hobby Center in Houston.
World Premiere · Zilkha Hall
A Celebration of Heritage
PUERTO RICAN
AND CUBAN
FESTIVAL
Since 2007, the Puerto Rican and Cuban Festival has been the heart of Caribbean culture in Texas. This October 31st at Pearland Town Center, dive into live Salsa and Reggaeton, authentic Spanish Caribbean cuisine and signature cocktails — a vibrant journey to the islands.
Get a Kiosk
OPPORTUNITY FOR MARKETING YOUR BUSINESS!
Promote your business "Face to Face" to over 20,000 people.
Artisanal Exhibition Space
10' × 10'Ideal for artisans, makers and local brands showcasing handmade products.
- Table & chairs
- Electrical outlets
- Seen by 20,000+ attendees
Opportunity for Food Sellers
10' × 10'For food & beverage vendors serving the authentic flavors of the Caribbean.
- Table & chairs
- Electrical outlets
- Seen by 20,000+ attendees
Customize Your Exhibition Space
10' × 20'Double footprint for brands that want maximum presence and impact.
- Table & chairs
- Interior lighting
- Electrical outlets
- Seen by 20,000+ attendees
Non-Profit Organizations
SpecialFor community & non-profit organizations sharing their mission with Houston's Caribbean community.
- Dedicated visibility for your cause
- Seen by 20,000+ attendees
Reserve Your Space
Live Music
Talent Management & Booking for Events
Contact us for more information about rates and availability.
CONTACTSponsorship
WHY YOUR BRAND NEEDS TO BE HERE
Community & Cultural Leadership
Align with a beloved cultural institution that champions diversity, inclusion, and tradition — a powerful goodwill move for your brand.
A Festival With a Proven Track Record
Since 2007, top sponsors have trusted and thrived with us — now it's your turn to join the biggest Puerto Rican & Cuban event in Texas.
Premium Visibility Everywhere
Your logo featured prominently on our website, posters, flyers, and digital platforms — no one will miss your presence.
Massive Media Reach
Your brand showcased on TV, digital, and print with over 1,000,000 brand impressions keeping you top of mind.
Exclusive Media Recognition
TV commercials, social media mentions, and press opportunities put your brand in the spotlight.
Unrivaled Market Exposure
25,000+ attendees engage with your brand face to face — direct, personal, and unforgettable.
Become a Sponsor
DON'T MISS THIS OPPORTUNITY!
Sponsorship spots are limited and filling fast. Lock in your place now and position your brand in front of an audience that's ready to engage. Contact us today to secure your sponsorship!
Thank you!
JOIN OUR FEATURED PARTNERS!
Your support allows us to offer unforgettable experiences and promote the rich Puerto Rican and Cuban heritage in our community.
Plan Your Trip
WHERE TO STAY
Coming from out of town for the festival? Stay at one of the many name-brand hotels in Pearland, just minutes from Pearland Town Center, and relax for a few days.
View all 13 name-brand hotels in Pearland →In partnership with Visit Pearland.
Show us what you got
DISCOVERING
TALENTS
A space dedicated to celebrating and discovering the richness and diversity of new talents. Here, dancers, singers, musicians, and groups have the opportunity to share their demos and showcase their talent. If you'd like to be considered to participate at the PRC Festival this year, send us your media kit.
Join us on this journey of exploration and support the art in our community.